Hello! I'm Juliana
I was born in Denver and live in Westminster, CO with my husband and son. I received Bachelor's of Arts degrees in Psychology and English Creative Writing from CU Boulder in 2006 and a Master's of Arts in Marketing Communication from DU in 2018. I have been a dedicated marketing professional for 16 years in both B2B and B2C including working in the technology and cannabis industry with marketing agency, retail and brand experience. I currently work for Clear Cannabis Inc. as a Content Marketing Specialist.
Marketing Content Specialist
CLEAR CANNABIS, INC.
Write and edit original content for blogs, product descriptions for marketing and sales assets, websites using SEO best practices, and email copy
Create consumer and B2B content and graphics for lead generation and nurturing including field guides, product guides, infographics, eBooks, email and social media
Project managed and helped develop new website with ongoing optimizations and updates contributing to a 10% increase in website traffic and 7% increase in contacts
Write press releases and send email pitches to media contacts resulting in 46 media mentions and 712 million impressions since April 2021
Manage and update cannabis directories brand pages and product listings
Attend consumer and B2B industry sponsored events to promote brand and products and lead generation
December 2020-December 2021
Marketing Content Developer
LIVWELL ENLIGHTENED HEALTH
Wrote and optimized marketing content including blogs, product descriptions, digital ads, landing pages, surveys, email campaigns, social media copy & SMS/MMS texts
Optimized website content contributing to a 15% increase in organic website traffic and 11% increase in online order conversion rate YoY
Helped facilitate a 32% increase in loyalty members from Dec. 2020 - Dec. 2021 by creating engaging email, landing page, SMS/MMS content and live events
Managed and update GMB listings and directories for retail and wholesale products
Produced monthly marketing report on performance of website and marketing KPIs
March 2015-May 2020
Senior Marketing Programs Specialist
IHS MARKIT and INFORMA
Managed digital campaigns for lead generation and events, resulting in over 193K in pipeline in 2019 - Q1 2020.
Managed email marketing campaigns for sponsored webinars generating 54% of registrations in 2019.
Created monthly and quarterly web analytics and marketing outbound and inbound KPI reports.
August 2014-March 2015
Audience Development Manager
Worked with industry partners to launch campaigns to grow subscribers and event data base by 6.8%.
Managed email marketing campaigns for sponsored webinars.
Created and edited marketing content including industry reports for audience engagement and lead generation.
August 2006-August 2014
Online Marketing Manager
Coordinated email marketing campaigns for sponsored webinars, content syndication, live events, research surveys and newsletters with editors, events and project managers.
Wrote email content, created HTML emails, deployed emails.
Managed the tracking and budget for audience incentives.
I graduated with a 3.9 GPA from DU University College with a MA in Communication Management with an emphasis in Marketing Communication.
GREEN FLOWER MEDIA, UDEMY, DEMANDBASE, AND TEFL
I completed certificates in:
Cannabis Business Essentials from Green Flower Media in 2020
Responsive HTML/CSS Emails from Udemy in 2020
Account-based marketing (ABM) foundations from DemandBase in 2019
Colorado Cannabis Compliance from the Cannabis Industry Institute in 2016
Teach English as a Foreign Language (TEFL) certificate in 2015.
Bachelor's Degrees and certificates
UNIVERSITY OF COLORADO BOULDER
I graduated with a 3.6 GPA and a BA Magna Cum Laude in Psychology and also a BA in English Creative Writing. I also earned certificates in Cognitive Science and Technology, Arts and Media.
I publish the Embrace Your Brain education bi-weekly podcast, update the website and execute occasional marketing campaigns.
I am a member of Core Power Yoga and have been practicing yoga for 15 years.
I am a member of the Cannabis Marketing Association as of June 2020.
I've written a marketing plan for TMHC, help with Google Analytics reporting, email marketing, and guest write blogs.
HubSpot, Clutch, Eloqua and MailChimp - Intermediate/Advanced
WordPress, Adobe Analytics, Tableau and Google Analytics - Intermediate/Advanced
Microsoft Word, Power Point and Excel - Intermediate/Advanced
Microsoft CRM and Salesforce - Intermediate
Hootsuite, Sprinklr - Intermediate
Canva, Photoshop and InDesign - Intermediate
I have been managing email marketing campaigns for 16 years including creating HTML emails and measuring performance, segmenting database lists and deploying through various email service providers. I'm also able to write email marketing plans, view a sample plan here.
DIGITAL CAMPAIGN AND BRAND MANAGEMENT
I have been executing tactics for marketing programs for 16 years including managing digital marketing campaigns. View content I created for a demand generation campaign here. I wrote a digital campaign management plan for IHS Markit Tech you can view here and a brand management plan I wrote for Tesla here.
WRITING AND ANALYTICS
I specialize in writing email copy, landing page content, blogs, press releases, social media posts and digital ads. See blogs I have written for LivWell here and The Clear here. I also specialize in search marketing and web analytics. View a web analytics plan I wrote for Wildwood Guitars here and a website I wrote content for here.