Hello! I'm Juliana
I was born in Denver and live with my toddler son and husband in Westminster, Colorado. I have been a marketing and writing professional for 14 years and have a MA in Marketing Communication. I'm passionate about my family, marketing, technology, and good health. Check out my recent blog post on Homelessness in Denver here.
Marketing Content Developer
LIVWELL ENLIGHTENED HEALTH
Write content for emails, social media, product web pages, blogs and sales brochures.
Create customer surveys and execute customer email campaigns.
Conduct keyword research and SEO best practices.
March 2015-May 2020
Senior Marketing Programs Specialist
IHS MARKIT and INFORMA
Managed digital campaigns for lead generation and events, resulting in over 193K in pipeline in 2019 - Q1 2020.
Managed email marketing campaigns for sponsored webinars generating 54% of registrations in 2019.
Created monthly and quarterly web analytics and marketing outbound and inbound KPI reports.
August 2014-March 2015
Audience Development Manager
Worked with industry partners to launch campaigns to grow subscribers and event data base by 6.8%.
Managed email marketing campaigns for sponsored webinars.
Created and edited marketing content including industry reports for audience engagement and lead generation.
August 2006-August 2014
Online Marketing Manager
Coordinated email marketing campaigns for sponsored webinars, content syndication, live events, research surveys and newsletters with editors, events and project managers.
Wrote email content, created HTML emails, deployed emails.
Managed the tracking and budget for audience incentives.
I graduated with a 3.9 GPA from DU University College with a MA in Communication Management with an emphasis in Marketing Communication.
GREEN FLOWER MEDIA, UDEMY, DEMANDBASE, AND TEFL
I completed certificates in:
Cannabis Business Essentials from Green Flower Media in 2020
Responsive HTML/CSS Emails from Udemy in 2020
Account-based marketing (ABM) foundations from DemandBase in 2019
Colorado Cannabis Compliance from the Cannabis Industry Institute in 2016
Teach English as a Foreign Language (TEFL) certificate in 2015.
Bachelor's Degrees and certificates
UNIVERSITY OF COLORADO BOULDER
I graduated with a 3.6 GPA and a BA Magna Cum Laude in Psychology and also a BA in English Creative Writing. I also earned certificates in Cognitive Science and Technology, Arts and Media.
I publish the Embrace Your Brain education weekly podcast, update the website and set up email, paid ad, social media and public relations marketing campaigns.
I am a member of Core Power Yoga and have been practicing yoga for 13 years.
I am a member of the Cannabis Marketing Association as of June 2020.
I am a marketing strategist and contributing writer for The Mile High City. I've written a marketing plan for TMHC, help with Google Analytics reporting, email marketing, and write a monthly blog post.
Eloqua and MailChimp - Intermediate/Advanced
Adobe Analytics, Tableau and Google Analytics - Intermediate
Microsoft Word, Power Point and Excel - Intermediate/Advanced
Microsoft CRM and Salesforce - Intermediate
Hootsuite, Sprinklr - Intermediate
Photoshop and InDesign - Intermediate
I have been managing email marketing campaigns for 13 years including creating HTML emails and measuring performance, segmenting database lists and deploying through various email service providers. I'm also able to write email marketing plans, view a sample plan here.
DIGITAL CAMPAIGN AND BRAND MANAGEMENT
I have been executing tactics for marketing programs for 13 years including managing digital marketing campaigns. View content I created for a demand generation campaign here. I wrote a digital campaign management plan for IHS Markit Tech you can view here and a brand management plan I wrote for Tesla here.
WEB WRITING AND ANALYTICS
I specialize in writing email copy, landing page content, social media posts and digital ads. I have also written reviews and blogs for several independent media outlets such as 303 Magazine and The Mile High City. I also specialize in search marketing and web analytics. View a web analytics plan I wrote for Wildwood Guitars here and a website I wrote content for here.