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Hello! I'm Juliana

 

I was born in Denver and live with my toddler son and husband in Westminster, Colorado. I have been a marketing and writing professional for 14 years and have a MA in Marketing Communication. I'm passionate about my family, marketing, technology, and good health. Check out my recent blog post on Homelessness in Denver here.

Juliana Amann

MARKETING AND WRITING PROFESSIONAL

 

Email:

amannjul@gmail.com

 

City:

Westminster, Colorado

EXPERIENCE
 
December 2020-Current

Marketing Content Developer

LIVWELL ENLIGHTENED HEALTH

  • Write content for emails, social media, product web pages, blogs and sales brochures.

  • Create customer surveys and execute customer email campaigns.

  • Conduct keyword research and SEO best practices.

March 2015-May 2020

Senior Marketing Programs Specialist

IHS MARKIT and INFORMA

  • Managed digital campaigns for lead generation and events, resulting in over 193K in pipeline in 2019 - Q1 2020.

  • Managed email marketing campaigns for sponsored webinars generating 54% of registrations in 2019.

  • Created monthly and quarterly web analytics and marketing outbound and inbound KPI reports.

August 2014-March 2015

Audience Development Manager

INFONETICS RESEARCH

  • Worked with industry partners to launch campaigns to grow subscribers and event data base by 6.8%.

  • Managed email marketing campaigns for sponsored webinars.

  • Created and edited marketing content including industry reports for audience engagement and lead generation.

August 2006-August 2014

Online Marketing Manager

LIGHTREADING, INC.

  • Coordinated email marketing campaigns for sponsored webinars, content syndication, live events, research surveys and newsletters with editors, events and project managers.

  • Wrote email content, created HTML emails, deployed emails.

  • Managed the tracking and budget for audience incentives.

EDUCATION
 
2016-2018

Master's Degree

DENVER UNIVERSITY

I graduated with a 3.9 GPA from DU University College with a MA in Communication Management with an emphasis in Marketing Communication

2015-2020

Certificates

GREEN FLOWER MEDIA, UDEMY, DEMANDBASE, AND TEFL

I completed certificates in:

  • Cannabis Business Essentials from Green Flower Media in 2020

  • Responsive HTML/CSS Emails from Udemy in 2020

  • Account-based marketing (ABM) foundations from DemandBase in 2019

  • Colorado Cannabis Compliance from the Cannabis Industry Institute in 2016

  • Teach English as a Foreign Language (TEFL) certificate in 2015.

2001-2006

Bachelor's Degrees and certificates

UNIVERSITY OF COLORADO BOULDER

I graduated with a 3.6 GPA and a BA Magna Cum Laude in Psychology and also a BA in English Creative Writing. I also earned certificates in Cognitive Science and Technology, Arts and Media.

AFFILIATIONS
 
Embrace Your Brain Podcast

I publish the Embrace Your Brain education weekly podcast, update the website and set up email, paid ad, social media and public relations marketing campaigns.

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I am a member of Core Power Yoga and have been practicing yoga for 13 years.

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I am a member of the Cannabis Marketing Association as of June 2020.

I am a marketing strategist and contributing writer for The Mile High City. I've written a marketing plan for TMHC, help with Google Analytics reporting, email marketing, and write a monthly blog post.

SKILLS
 

Eloqua and MailChimp - Intermediate/Advanced

Adobe Analytics, Tableau and Google Analytics - Intermediate

Microsoft Word, Power Point and Excel - Intermediate/Advanced

Microsoft CRM and Salesforce - Intermediate

Hootsuite, Sprinklr - Intermediate

Photoshop and InDesign - Intermediate

EXPERTISE
 
EMAIL MARKETING

I have been managing email marketing campaigns for 13 years including creating HTML emails and measuring performance, segmenting database lists and deploying through various email service providers. I'm also able to write email marketing plans, view a sample plan here.

DIGITAL CAMPAIGN AND BRAND MANAGEMENT

I have been executing tactics for marketing programs for 13 years including managing digital marketing campaigns. View content I created for a demand generation campaign here. I wrote a digital campaign management plan for IHS Markit Tech you can view here and a brand management plan I wrote for Tesla here.

WEB WRITING AND ANALYTICS

I specialize in writing email copy, landing page content, social media posts and digital ads. I have also written reviews and blogs for several independent media outlets such as 303 Magazine and The Mile High City. I also specialize in search marketing and web analytics. View a web analytics plan I wrote for Wildwood Guitars here and a website I wrote content for here.